I’ve led website and product initiatives that modernized user experience, improved engagement, and aligned design with business goals through data-driven insights and cross-functional collaboration.

How I Identified MoneyWise’s Core Demographics and Optimized Our Marketing Assets

At MoneyWise, editorial content was the engine of growth. Understanding our audience wasn’t just a bonus — it was essential. To increase engagement, improve monetization,…

Corporate Website Redesign – StorageVault Canada

At StorageVault Canada, I led the redesign of the corporate website to better reflect the company’s growth, modern vision, and Canadian roots. The previous site…