I’ve led high-impact, cross-channel campaigns that drove measurable growth in revenue, traffic, and brand authority by aligning creative strategy with business objectives and collaborating across teams.

How I Grew the MoneyWise Email List to Nearly One Million Subscribers

a Year after I joined Wise Publishing in 2020, I was handed oversight of our email list. At the time, the list sat at around…

How I Spent $500,000 on Print Ads and Grew Organic Traffic by 500%

I never thought I would spend $500,000 on print ads. If you had asked me before 2022, I would have told you that print was…

How I Grew The Moneywise TikTok To 2.6m Views

When I set out to grow the MoneyWise TikTok account, I realized quickly that a traditional social media manager wasn’t the answer. Managing a posting…

How I Drove $2.39M in Revenue with a Cross-Functional Student Storage Campaign

At StorageVault, I led a national marketing campaign targeting a very specific, but high-potential, audience: students looking for summer storage. This wasn’t just a one-off…

How I Earned Backlinks from Major Canadian Banks with a Strategic Offsite SEO Campaign

Backlinks are still one of the top three ranking factors in Google’s algorithm—and they matter even more in highly competitive verticals like personal finance. As…

How I Grew StorageVault’s Google Maps Revenue from $3M to $13M+

When I joined StorageVault in 2016, our Google My Business (GMB) presence was an afterthought. Many of our 200+ self-storage facilities didn’t even have a listing.…

How I Built a High-Impact Credit Card Content Series That Earned Backlinks from CIBC and EQ Bank

One of the most effective projects I led at money.ca started as a simple proof of concept—and grew into a high-performing content engine that delivered backlinks from EQ…