When I set out to grow the MoneyWise TikTok account, I realized quickly that a traditional social media manager wasn’t the answer. Managing a posting schedule and writing captions doesn’t automatically create content people want to watch. TikTok is about creators, not coordinators.

Step 1: Hire a Creator, Not a Manager

I hired a social media creator who wanted to be the face of the account. This wasn’t someone hiding behind brand graphics or templated clips—they were out there talking to people, showing personality, and making content that felt native to the platform.

Step 2: Set Up for Success

Once onboard, I equipped them with the right gear and let them test. We experimented with different video styles, formats, and hooks until we found what resonated.

Step 3: Find What Works

Street interview (“streeter”) style videos quickly stood out. They consistently averaged around 2,000 views per post—enough to prove the format worked. These became our proof of concept.

Step 4: Double Down with Budget

With early results in hand, I made the case to increase budget. The goal wasn’t just views—it was unlinked brand mentions. TikTok videos spark conversations, and those mentions feed SEO, driving organic traffic back to MoneyWise.

Step 5: Scale the Format

We sent our creator to New York and California to film more streeter content. That investment paid off big time. Our top video hit:

• 2.1 million views
• 202K likes
• 788 comments
• 7,774 saves
• 1,899 shares

Step 6: See the Ripple Effect

The success on TikTok wasn’t just vanity metrics. During the peak of these videos, we saw a direct lift in SEO traffic. More people searched for MoneyWise, visited the site, and discovered our content.

Key Takeaway

If you want to grow on TikTok, don’t just hire someone to “manage” your account. Hire a creator, let them test, double down on what works, and tie the results back to your bigger marketing goals.

That’s how we turned one good idea into 2.6 million views—and boosted our SEO along the way.